Our Story

loveitlauran is a Southern California based salon boutique where we help you be the best that you can be. We celebrate hair, fashion, and lifestyle with our head to toe services. Owner Lauran O’Brien began her career life in hairdressing and became an International Trainer for John Paul Mitchell Systems. As a hairstylist and clothes stylist for runway and hair shows all over the world, and with an education in Clothing Selection and Design, she dreamed of a day when her love of both fashion and hair would merge. We can’t wait for you to experience the flirty and fun vibes of our clothing and our award winning hair services. loveitlauran was created for those that want to present the very best version of themselves...with a little help from one of our trusted team members.